When the organizers of a long-running, well-respected annual healthcare conference on the East Coast set their sights on launching a West Coast counterpart, they needed a strategic partner to help bring the vision to life from the ground up.
That’s where HL Advisors stepped in.
The Challenge
The organization’s original flagship event had built a strong reputation, drawing senior care leaders, investors, and innovators from across the sector. But the event’s reach was still somewhat regional. Expanding to the West Coast offered the chance to engage a broader and more diverse audience.
The challenge? The new event didn’t exist yet.
No attendees. No speakers. No sponsors. No momentum.
The Solution
HL Advisors partnered directly with the client’s leadership team to bring the new event to life—functioning as the marketing lead, sales engine, and strategic promoter behind the launch. We helped define the conference’s market positioning, recruited influential speakers, brought in the right attendees, and supported the operational planning alongside the client’s internal team.
We also established a dedicated advisory board of senior care industry leaders to lend credibility, attract attention, and build organic community support.
From audience segmentation and messaging strategy to boots-on-the-ground sales, HL Advisors created and implemented the go-to-market plan.
The Result
In just two years, the new conference evolved from concept to one of the industry’s can’t-miss events—now an annual gathering with strong momentum and an identity all its own.
Just as importantly, the success of the West Coast event created a solid foundation for the client to transition operations in-house—replicating the model they had perfected over years of running their original conference.
The Impact
HL Advisors helped:
- Launch a new, market-defining senior care event
- Establish a growing annual presence in a new region
- Build the foundation for sustainable, long-term internal ownership
Today, the conference continues to thrive, demonstrating that with the right strategy, execution, and partnership, even the most ambitious ideas can become industry mainstays.